Black De Ville ●
Nature Vs Machine

The challenge

Black De Ville is a Sydney based jewellery designer, who specialises in creating unique handcrafted Jewellery. After 8 years, the brand was in need of a refresh and a reframing of it's brand narrative.

Our approach

We helped develop a new brand narrative based around the idea of ‘Nature vs Machine’, celebrating the contrasting organic textures with the simple geometry of the pieces. This narrative introduces a tension that adds emotional depth, allowing Black De Ville to take its audience on a visually rich and darker journey.