Ellie Smith●
Framed by Culture
Ellie Smith, a London-based photographer, creates intimate portraits that explore identity and escapism through women's stories. Her documentary-style editorial approach demanded a brand that matched the sophistication of her work.
Developing Ellie Smith’s brand identity focused on reflecting her editorial approach. We crafted a refined visual system inspired by natural light and thoughtful composition to communicate authenticity and narrative depth, appealing to clients valuing story-driven, editorial photography.
When Photography Becomes Brand Language
The brand strategy emerged directly from Ellie's photographic style. Her use of soft tones and natural lighting became the foundation for everything else.
This approach recognised that authenticity comes from consistency, when brand expression mirrors artistic expression, both become more powerful. The strategy centered on translating her visual instincts into brand language that felt natural rather than imposed.
Creating Visual Harmony Across Touchpoints
The colour palette drew warm tones from her photography, enhanced by rich accent colours that reflect the vibrancy hidden in quiet moments. The logotype captured her relaxed editorial style through crafted typography that feels both professional and approachable.
The website embraced photography's visual language through subtle blur and focus treatments. Strategic framing tilts throughout the user experience echo the dynamic compositions in her portraits, creating cohesion between viewing her work and experiencing her brand.
