Ellie Smith●
Framed by Culture

The challenge

Ellie Smith is a London-based photographer. Her work centres on portraiture with a documentary style editorial approach, drawing on themes of identity and escapism with a particular focus on the lives and stories of other women. Ellie was looking to elevate her personal brand to align to these values and reflect the high quality of work within her book.

Our approach

Ellie Smith's photographic style plays with soft tones and natural lighting. The brands colour palette was built from this stylistic approach with warm tones complemented by rich, vibrant accents of colour. Every aspect of the brand was considered, from the crafted logotype that reflects the relaxed editorial photographic style. To the website that plays on the visual language of photography. This includes subtle blur and focus treatments as well as framing tilts that enhance the overall user experience.