Pier Journal ●
Rewriting the narrative
When Bournemouth, Christchurch and Poole merged in 2019, they created a cultural challenge: how do you unite three distinct towns into one cohesive creative destination? The region needed a platform to showcase collective creative strength while moving beyond limiting "seaside town" perceptions.
Despite rich creative heritage, Bournemouth's digital arts hub, Poole's maritime craftsmanship, Christchurch's independent artists, the combined region struggled with identity crisis. External perceptions remained trapped in bucket-and-spade tourism, overlooking a sophisticated creative economy.
Our solution required a platform to unite diverse creative communities under a shared vision, positioning BCP as a serious creative destination.
Building a Publication That Connects and Elevates
We created Pier Journal as an independent quarterly publication that celebrates and connects creative culture across all three towns. Rather than erasing individual identities, Pier positions the area as a single creative ecosystem, elevating local voices to national standards and changing the conversation from 'holiday destination' to 'where creative things happen.'
Designing for Editorial Sophistication and Local Authenticity
The design balances contemporary editorial polish with regional warmth. Typography follows modern editorial conventions while remaining accessible. A consistent grid and flexible layout system support varied content, ensuring quality production that places alongside respected cultural magazines.
Shifting Perceptions and Building Cultural Connections
Pier Journal redefined the region’s creative narrative, gaining coverage on BBC Solent, Monocle Radio, and recognition through startup awards. It established a platform that highlights local talent, attracts national attention, and fosters collaboration across the three towns, positioning the area as the South Coast’s cultural destination.
