Pier Journal ●
Rewriting the narrative

The challenge

BCP Council was formed in April 2019 and comprises the towns Bournemouth, Christchurch and Poole. The merging of the three councils was the first step in uniting the three towns as a single destination.

Each town contains a wealth of talent and culture, but currently sit divided, creating pockets of microdestinations. There wasn’t a platform in place to unite the three areas, which has led to a lack of an identity and narrative for the area.

Our approach

Pier is an independent platform celebrating the creative culture of Bournemouth, Christchurch and Poole.

Through its quarterly journal, Pier showcases the area, retains local talent and fosters cultural growth by elevating the area’s offering to align with creative hubs like Bristol and Brighton.

Pier re-positions Bournemouth, Christchurch and Poole as a single creative destination where people and businesses can thrive, shaping a unified vision to define what the area is and reframing the brand narrative to show we are more than just a beach.